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Home›European Dining›Future Farm’s Australian expansion begins with launch in over 700 Coles stores – vegconomist

Future Farm’s Australian expansion begins with launch in over 700 Coles stores – vegconomist

By Rose Shultz
May 9, 2022
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Future Farm’s entry into the Australian market has begun, with its plant-based burgers, meatballs and beef now available at 732 Coles locations across the country.

The brand uses a blend of three plant proteins – soy, chickpea and pea – to achieve what it claims is very similar in taste, texture and tenderness to conventional meat. Future Farm says its products will be priced competitively with other alternative meat brands available in Australia.

“Any place that sells meat is our target.”

© Future Farm

Global Expansion

Known as Fazenda Futuro in its home country of Brazil, Future Farm is now available in 28 markets worldwide. These include the United Kingdom, the United States, European countries such as Germany and France, and the United Arab Emirates.

In November, Future Farm raised $58 million in its Series C funding round, helping to fuel its continued expansion in Europe and the United States. The company has also announced plans to diversify into alternative dairy products and said last year that it had further improved its technology to make its products even more meat-like. Having only launched in 2019, Future Farm has grown and expanded exponentially in a very short time.

“We are starting in retail, partnering with Coles with the famous burger, meatballs and hash, but we are also supplying products to select foodservice customers who are looking to grow their vegan offering and spread the same pro-sustainability message that our Future Farm family has,” said Future Farm Pacific General Manager Lisa Asher. “Expansion is key, any place that sells meat is our target, we seek to feed all Australian mouths and keep them guessing their next alternative meat selection when they shop, dine out or take takeaways.”

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