Indigo Consulting Wins Dwelling Credit score India Digital Advertising Mandate
Indigo Consulting, the digital advertising and marketing and enterprise transformation firm of Publicis Communications, has signed with Dwelling Credit score India, a neighborhood arm of the worldwide client credit score supplier with operations spanning Europe and Asia. Indigo Consulting’s Gurgaon workplace will deal with digital advertising and marketing duties for the Dwelling Credit score model in India. The corporate was received after a multi-agency pitch.
As a part of its new mandate, Indigo Consulting will companion with Dwelling Credit score to develop and execute Pan-India’s technique on digital platforms and drive its model story throughout digital and social channels.
Talking on the event, Marko Carevic, Director of Advertising and Buyer Expertise at Dwelling Credit score India, mentioned: “Dwelling Credit score India gives client credit score options that meet the distinctive wants of individuals with little or no credit score historical past. We’re continuously striving to allow shoppers to realize their desires and aspirations. Social platforms will permit us to offer a rewarding model expertise whereas making their desires come true. Indigo Consulting is teaming up as a digital advertising and marketing companion to attach with our shoppers in revolutionary methods and increase the monetary inclusion of the unbanked inhabitants by offering a optimistic and protected borrowing expertise. “
Rajesh Ghatge, CEO of Indigo Consulting, mentioned: “Dwelling Credit score India gives revolutionary monetary companies targeted on mass lending and could be very targeted on the credit score market. Its merchandise are designed to fulfill particular buyer wants, making it a worldwide success. The duty is to duplicate its success throughout India and we’re privileged to be given this mandate. We sit up for leveraging our intensive expertise within the BFSI phase to additional drive Houses Credit score’s clear service and strengthen the client expertise with the model.
Dwelling Credit score India not too long ago unveiled its new #UpgradeKaro marketing campaign proposal, which succinctly confirmed how shoppers can fulfill their dream of shopping for their favourite client durables. The corporate gives shoppers with poor or no credit score historical past easy, straightforward and fast loans to make their desires come true with straightforward IMEs at 0% rate of interest.
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