StrasGlobal adds 2 to its management team
Photograph courtesy of StrasGlobal
TEMPLE, Texas – StrasGlobal, a provider of retail contract management services, added Derek Abitz as VP of Brand, Marketing and Innovation, and Steve Morris as VP of Sales Operations by retail.
“We are at the start of a new era for StrasGlobal,” said CEO Roy Strasburger. “Our company’s mission is to make life better–for our team, our clients and our clients, and the addition of these two leaders will take us to the next level. Our growing and visionary leadership team will help bring many new and dynamic ideas to StrasGlobal and our clients that will reinvigorate our business and the overall experience of our clients.
Abitz (pictured, left) joined StrasGlobal from Temple, Texas in January 2021. He has extensive retail experience in the convenience store and telecommunications industries, having spent 20 years in the US marketing teams and Global BPs and most recently six directors of innovation and new business incubation at US Cellular. At BP, he led innovation and supply development efforts in the United States, redesigned BP’s food and beverage program, with Wild Bean Café, and provided category leadership and merchandising for more than 800 BP convenience stores. Between his stints at BP and US Cellular, he served as vice president of retail marketing for Irving Oil, where he helped grow the Irving brand across New England while creating a competitive advantage for the company. company, with the launch of Irving Rewards.
Abitz “brings a relentless customer-centric focus and passion for innovation that will help drive all of StrasGlobal’s go-to-market initiatives,” said President Eva Strasburger.
Morris (pictured, right) joined the company in February 2021. He comes to StrasGlobal with 25 years of c-store experience with Speedway and SuperAmerica where his responsibilities included strategic planning and analysis, budgeting, operations management, maintenance and construction, marketing and merchandising, advertising, strategic partnerships and project management. He was for the most part the regional manager of Speedway. He used his skills and expertise to manage Northern Tier Energy, SuperAmerica and Speedway c-suites whenever the divisions needed market integrations.
“Steve has already enhanced the strengths of the StrasGlobal business model and is enthusiastic about taking the work started to a new level of success for StrasGlobal and our customers,” said Eva Strasburger
StrasGlobal provides contract management services drawing on 60 years of experience in convenience and small format commerce. It provides marketing, operations and accounting services to businesses that do not have the expertise or infrastructure to support their retail offering. Turnkey marketing and retail management services include staffing and operations, marketing, category management, merchandising, catering program development, business administration and financial reporting. Resources for Retailers (RfR) is a StrasGlobal company designed to help independent retailers compete with large corporations and provides access to deals, promotions and discounts through the RfR Buying Group. Compliance Safe is a software-as-a-service (SaaS) development company that markets a program for retailers to store, track and monitor business-critical documents.
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